February 17, 2021

Why Should You Use Google Adwords?

A young boy wearing a white VR headset

Google AdWords is a powerful program that helps entrepreneurs and business owners to reach customers around the world.

With over 5.6 billion searches made on Google every day, Google Adwords provides an unparalleled opportunity for businesses to get their products and services in front of potential customers.

Google AdWords is powerful and reveals results within only a couple of hours of launch. Google AdWords is cheap and can be used by any company, regardless of budget. The impression that Google AdWords is not easy to use is incorrect. Any marketer or business owner seeking to maximize their presence should embrace using Google AdWords.

By creating ads that appear on Google's search results pages, businesses can reach people who are actively looking for the products or services they offer.

Additionally, Google Adwords allows businesses to display ads on millions of websites that are part of the Google Display Network, expanding their reach even further.

By using Google Adwords, businesses can extend their advertising reach beyond traditional methods and connect with potential customers on a massive scale.

However, does this work and how frequently do companies really invest money into it?

The simple fact that more than 1 million companies use it and Google earns 95 percent of its earnings, roughly $60 billion as reported by Google Ads. This support is extremely effective and can be hugely valuable if done correctly.

Overall, Google Adwords has helped businesses of all sizes and industries to increase their visibility and reach more potential customers, resulting in increased sales and revenue.

Why Google AdWords?

Results from Google Ads could be instantaneous
Google Advertising can be quite beneficial if you're seeking to drive visitors to your website quickly. Google Ads is instantaneous.

Excellent exposure in the search results
You've got the opportunity to look on the first page of the Internet's biggest search engine! What does this mean?  You are looking to someone who's actively looking for what you provide when they actually need it.

You can quantify the outcomes
If you wish to find out what happens if you push a huge amount of traffic to your website, then this is the ideal way to find out.
Your funding could be large or small Google Ads does not need to be costly. Sure, if you are a personal injury attorney, you may be taking a look at a price per click of approximately $50-$60, however if you are not, it is rather easy for smaller companies to prepare small, closely optimized efforts and reap the rewards. You are able to specify how much you are prepared to spend, and place your highest price per click to your key words, then you just pay for clicks. This permits you to keep control of your spend.

sample marketing measurement

Who Must Not Use AdWords

Any company in any business can gain from an AdWords campaign provided it's constructed carefully. But, there are a number of conditions under which you might not find much benefit from the most professionally created effort.

You've got a very low budget in a high-competition area
If you're in an extremely competitive business, such as hospitality or insurance, you will normally realize that the costs to target your ideal clients are astronomical. When there are lots of approaches to reduce this price, in case you've got an extremely low budget, then it is going to be hard to get your ads noticed.

Your Site isn't converting
It's likely to have good ads that make tens of thousands of clicks but don't yield a profit. If your website doesn't clearly demonstrate to a visitor the best way to be a client, a click will be a waste of your money. Furthermore, Google ranks advertisements which don't lead users to the relevant landing page, decreasing your visibility and raising your prices.

Benefits of a Successful Google AdWords Campaign

There are numerous examples of businesses that have benefited from using Google Adwords.

For instance, an e-commerce company that specializes in selling clothes and accessories can use Google Adwords to display their ads when people search for related keywords like "buy clothing online."

As a result, the company can get its products in front of a large number of people who are actively looking to make a purchase. Similarly, a local restaurant can use Google Adwords to display ads to people who search for phrases like "best restaurants near me." This can help the restaurant attract new customers and increase foot traffic.

Overall, Google Adwords has helped businesses of all sizes and industries to increase their visibility and reach more potential customers, resulting in increased sales and revenue.

Exploring the Data Behind Effective Advertising

There is a wealth of statistics and data that support the benefits of using Google Adwords. For example, businesses that use Google Adwords can expect an average return on investment (ROI) of 8:1. This means that for every dollar spent on Google Adwords, businesses can expect to earn $8 in revenue.

Additionally, research has shown that search ads can increase brand awareness by up to 80%. This is because search ads allow businesses to get their brand in front of potential customers who are actively looking for products or services like theirs.

Furthermore, businesses that use Google Adwords can expect to see an average click-through rate of 3.17%, which is significantly higher than the average click-through rate for display ads.

Overall, the data and statistics make a compelling case for the benefits of using Google Adwords to reach a larger audience, target specific demographics, and achieve measurable results.


There are lots of pros and cons to Google Ads, but if you would like to enhance your online presence and create conversions online, it's a excellent way to attain your intended audience as part of the advertising mix.

Prior to investing in an AdWords campaign, do a little research in your audience and how to effectively reach them. It might turn out that they are not likely to be efficiently achieved on Google.