April 20, 2022

The Power Duo: Creativity and Innovation in Digital Agencies

A young boy wearing a white VR headset

What is a Digital Agency?

A digital agency is a business you hire to outsource your digital marketing efforts, instead of handling in-house. They can provide your business with a variety of digital solutions to design, develop and promote your product or service online and help you hit your marketing goals and grow your business.

They typically have a number of clients and work closely with each company to understand their business goals, all while providing recommendations, roadmaps and digital services tailored to unique need.

In the world of the digital industry, creativity and innovation are two interrelated ideas, and each has its role in business optimisation.

writing be creative on paper


When creativity is mentioned, most people think of something related to design. But creativity is not limited only to the design, it is also expressed in creative thinking.

Creative thinking can be a powerful tool in marketing and business in general. Creativity has been fundamental to marketing success long before the internet came about. It has always been a key factor in standing out, as well as in traditional marketing.

Many marketers prefer to focus on existing methods and techniques rather than developing fresh new ideas, which is crucial for the success of the digital marketing strategy today. In digital marketing, doing things differently is essential to remaining competitive. This involves the ability to solve problems with a new approach and imagine the possibilities where others see the impossible.

Creativity plays a vital role in helping companies manage tasks, improve staff performance, and create quality products in the digital industry.

Creativity is also essential to building a fun and aspirational company image. With partners and consumers seeing the company's work culture this can provide further positivity to the organisations and associations involved.

With creative thinking, innovation develops.

digital innovation hand pointer


Innovation is the result of creativity that is implemented to produce a business impact that is very difficult for competitors to imitate.

The result of innovation is what differentiates the company from other competitors. Innovative products will have a unique attraction to potential consumers.

Creativity goes hand in hand with innovation. There is no innovation without creativity. While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity – that’s the introduction of a new idea, solution, process, or product. Creativity is the driving force behind innovation and the incorporation of looking at things from a different perspective and free from restrictions of rules and written or unwritten "usual" procedures or flows.

Creativity and Innovation is Important

Creativity and innovation within a well-run digital agency have always been recognised as a sure path to success. Stimulating creativity and exploring completely new and unknown territories leads to the formation of new fresh perspectives and ideas. Encouraging the team / employees to think outside of the box and giving them time and resources to explore new areas for innovative ideas is the key to effective business solutions. Once your business brain is able to think outside the box, the possibilities are endless.

It improves the process of solving problems. It doesn’t matter if we’re talking about developing a new strategy or an innovative way to stay ahead of the competition. Creative problem solving gives that competitive edge that any business is striving to achieve.

Make an Impact

A digital agency is all about using creative innovation through digital design, development and marketing principles and practices and through the use of digital technology.

Technology will continue to develop at a rapid pace, which means that thinking out of the box will help businesses stay relevant and up to date.

By using an innovative creative approach, efforts will offer a more relevant engagement that will improve the client's business, encouraging customer loyalty and brand awareness.

42 Interactive can assist with your creative innovation through our proven Digital Deepthought process, want to know more then get in touch.