March 10, 2021

What Google Tag Manager Is and Why You Should Use It?

A young boy wearing a white VR headset

For those of you who use Google Analytics, you should also use Google Tag Manager for your website. The more relevant your website is, the more likely it will show a decrease in performance.

This may sound counter-intuitive but, as your website grows and grows, you add more and more third-party tags and tracking. This will start to slow down your website and reduce its performance.

To avoid this, you need to manage your website tags efficiently. Traditionally, tag deployment and management was done through webmasters, developers and IT departments. Luckily, Google has now introduced Google Tag Manager (GTM) to let you do it yourself.

tag manager main dashboard

What is Google Tag Manager?

Google Tag Manager is a tag management system that allows you to track, report, and analyze a website using a series of codes. This code can easily be placed in the or section of a page's markup. These tags can be in the form of code for tracking conversions, website analysis, remarketing, and much more.

Google Tag Manager has a user-friendly interface, so you can easily insert your own code tags into web pages without the help of a web developer.

Google Tag Manager can also help you monitor, create, and make decisions about whether you still want to use a tag code. Just like most Google platforms, there are various levels of permissions they provide.

tag manager setting choose tag type

Why Use Google Tag Manager?

There are several tag managers out there, but Google's version is arguably the most authoritative tag manager. In addition, Google Tag Manager is also free and can be integrated with your other Google accounts, including Google AdWords and Google Analytics. Apart from that, Google Tag Manager also provides a Google Tag Manager plugin for WordPress.

Indeed you can enter and implement tags on your website without Google Tag Manager, but GTM also offers several things that can help you as a website owner organize tags on your website more easily:

  • You can organize your tags faster because you can do it yourself
  • It has an online interface that makes it easy to use
  • Google Tag Manager has a preview tool which helps you to check if there is a problem before you update. This can help to avoid mistakes and ensure that your data remains properly tracked.
  • Set when and where tags should be deployed
  • Sets what the tag should do when deployed
  • Add, delete, activate, and deactivate a tag
  • Cancel the tags you entered and return the settings to the previous version
  • Has an advanced tag management
  • Increase your website speed

For your business needs, it's a good idea to use GTM to turn on and manage Google Analytics and Google AdWords tracking without having to have more technical knowledge.

We hope this article helps you improve your website, date and tagging deployment, but if you need any assistance please get in touch.