December 8, 2021

What Are the Pros and Cons of WooCommerce?

E-commerce allows you to sell online, but the decision that matters most is which platform to adopt. Choosing the right option for your business can be difficult with so many choices available.

Today, WooCommerce is considered one of the most popular and commonly used eCommerce solutions on the Internet. This powerful digital shopping platform, built on the WordPress platform, provides a simple, easy and feature-rich way to sell online. This solution can be used by anyone who wishes to sell products online.

The following is a guide to what you should know about WooCommerce if you're trying to find the perfect ecommerce platform.

WooCommerce's advantages

With so many users, WooCommerce clearly offers some attractive benefits. Let's look at some of the major ones here, even though it would be impossible to list them all.

Simple

It's crucial to remember that WooCommerce is a WordPress plugin first and foremost. This means that you must either have a WordPress-based site or install it in a subdirectory to use it.

WooCommerce makes adding ecommerce features to your WordPress site a snap. Simply install the plugin like you would any other, then follow their step-by-step setup instructions to have your site up and running in no time. If you have experience as a developer, you can also choose to manually set up your store.

Adding products (much like adding posts or pages to your WordPress site) and writing descriptions is all that is required to get your store up and running. After all is said and done, you could be selling by the end of the day.

The real advantage here, aside from setup, is managing your site and store from a single dashboard. You can easily switch between writing a blog post and updating a product page, which is a WooCommerce feature.

Free

WooCommerce also has the advantage of being absolutely free to install and use. As a result, it is an excellent alternative for both small enterprises and those whose primary source of revenue is not retail.

Of course, businesses of all sizes can benefit from the plugin's advantages — after all, who doesn't like the sound of "free"?

SEO-friendly

You must optimize your product pages if you want customers to find your products in search engines. However, if you're familiar with WordPress, you'll know that its editor makes it simple to alter body content, URLs, meta descriptions, alt tags, and other page elements.

The same is true for the WooCommerce plugin, which means that optimizing your pages is an easy process even for those without coding experience. Of course, you'll still need to do keyword research and develop copy as usual, but getting that copy exactly where you need it is a simple.

WooCommerce's Disadvantages

WooCommerce has a lot to offer its users, but it isn't flawless, just like every other product. Here's what you need to know before you install it.

Every theme does not support it.

Although WooCommerce is simple to install on a WordPress site, there's a chance it won't work with your current theme. And, if you've already created your site, updating the look of your entire site might be time-consuming.

Paid extensions are required.

WooCommerce is a free plugin, however there are numerous expensive extensions available, some of which are required. For example, the default payment option is PayPal, which means that if you want to accept credit or debit cards, you'll need to acquire an extension that supports them.

While many of the others aren't as obvious, extensions for subscription services, inventory management, marketing, and reporting can be quite beneficial, especially as your company grows. As a result, it's critical to recognize that you may eventually have to pay for your ecommerce capabilities.

Not as advanced as other options

In terms of advanced functionality, WooCommerce isn't as robust as some other e-commerce platforms because it is a plugin, not a platform in itself. The application doesn't support multiple languages or currencies, neither can it support multiple storefronts.

As for reporting and analytics, they aren't very impressive. These problems have been addressed with a few optional extensions, but you must pay for them.

It is your responsibility to maintain

Your WooCommerce store, from getting it started to managing orders to maintaining the frontend, is all your business (or your team's). It's important to know who to contact if you have a problem, even if it's also true for many other major platforms.

The more you change your store and the more updates WordPress releases, the more likely something may break. Even if you have coding knowledge, you may not be able to fix these issues on your own.

Final Thought

WooCommerce is a great choice if you have a small business or if you just want to sell a few products on your WordPress website. It's easy and convenient (to some extent), and it's free. You may not find the advanced functionality you need with this if you're looking to launch a large-scale e-commerce site with thousands of products.