Social Media Marketing is now the new Search Engine Marketing.
Over the past few years, digital marketing strategies have shifted dramatically from Organic SEO and Google paid campaign networks (AdWords, AdSense) to Social Media Marketing that has become a phenomenal online platform and marketing strategy, where even beginners can launch their own campaigns with less effort and skill.
Social Media Marketing is now becoming the new Search Engine Marketing. The platforms are something that we use every day and being integrated into smartphones, make it easier to update whenever and wherever within finger clicks.
What is Social Media Marketing?
Social Media Marketing is an internet marketing strategy using the benefits of social media platforms to promote a business (product or service). The major social media platforms today are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat – see image below.
These platforms connect a brand to its audiences, drive them to specific actions which later on increase the website traffic and subsequently sales. To do Social Media Marketing, the strategy requires content creation and publishing, while thoroughly pre-defined the audience. The content must be tailor-made according to the audience group identified.
Each social media platform will attract a certain set of audience, the company needs to understand which social media platform best fit for their given audience is. The Social media platform chosen each has it's individual methods and audience. It can be video-based, text-based, image-based, or a little bit of all of them.
The Social Media Strategy
One of the most important parts of a strategy is that you need to identify your target market, before planning your content. Avoid creating and publishing content spontaneously. You have to know what you are going to say or present to your audiences. And to ensure that you are maximizing your reach on social media, you need to publish content that your audiences like, at the right time and frequency.
Furthermore, by using analytic tools, hashtag and keyword search, you will be able to draw the information (test and learn) so that you can use to build better content with maximum results for future publishing.
When you have more funds to work on your Social Media Marketing, try Social Media Advertising. It is very powerful since you can specify target based on their demographic, interests, and behaviours. Facebook, Pinterest, YouTube and Instagram offer this paid campaign service.
How to Incorporate Social Media Marketing into SEO Strategy?
Social media marketing and SEO marketing complement one another. They both aim to reach consumers organically and build strong brand identity through high-quality content. Thus, it’s important to incorporate social media in your SEO strategy as social profiles appear prominently on SERP(Search Engine Result Page) when your company, brand, or keywords related or used by your company, are searched. So how can you incorporate social media into your SEO strategy?
Optimize Your Brand Social Media Profiles
Your online presence is a representative of your brand. Make sure your social profiles are well-optimized, with proper profile image, bio and keywords. Securing your brand account name in all social media platforms and using the same name as your brand are very crucial. As your competitors might use the account name to steal your business and customers. It is also crucial to maintain the brand consistency across all platforms.
Encourage Your Social Media Followers to Link to Your Website
Link building is still an effective SEO strategy. Having backlinks from relevant websites and with the help of social media that distribute content to your followers, you can have the advantage of ranking higher in Google SERP. You can also boost sharing by adding social share buttons on your webpages.
Add Images and, if possible, Video to Your Content (Pages, Blogs, Posts, Articles)
Image and video are the most eye-catching elements of a web page and this goes for social media posts too. Posts with photos and a video on Facebook receive at least 50% more Likes, Link Clicks and Comments than the average post. Therefore, when developing your content strategy, don’t forget to add eye-catching images and/or a video into your posts.
Use Open Graph Tags
Open Graph ogp.me is a protocol recognized by Facebook, Twitter, LinkedIn, and other major social media. You can control what is shown for title, images, URL, and other elements when people share your webpages.
Track and Analyse Your Social Media Performance
By looking at the number of social shares, click rate for links, and what people say in the comments section, you can have a clearer picture for what content your followers like and don’t like. With these data, you can improve your content strategy.
Listen to the Crowd
Use keywords relevant to your business, product, audience, or even your competitors on Instagram, Facebook, Twitter, blogs and any other platforms you use. Follow the results, read the conversations. What they are “talking about”. Is it a complaint or appreciation on a specific brand (or yours), or maybe they are discussing a new market trend? Listening to this and being aware, might create new business opportunities for you.
Combining SEO and Social Media Marketing for Maximum Benefits
SEO and Social Media Marketing (SMM) are two essential digital marketing strategies that businesses must focus on to enhance their online presence. While these strategies are different in nature, they share a common goal – to increase visibility and engagement with the target audience. Combining these two strategies can provide a range of benefits that can help businesses achieve their marketing goals more effectively. In this article, we will explore the benefits of combining SEO and SMM.
Increased Visibility and Traffic
One of the most significant benefits of combining SEO and SMM is the increased visibility and traffic to a business's website. Social media platforms provide an opportunity to share content and drive traffic to a website. When combined with SEO tactics such as using relevant keywords, optimizing content, and link building, businesses can improve their website's visibility and attract more traffic.
Improved Branding and Engagement
Social media platforms offer businesses an opportunity to create a strong brand image and engage with their audience. By sharing engaging and relevant content, businesses can improve their social media presence and establish themselves as an authority in their industry. Combining this with SEO tactics can help businesses rank higher in search engine results pages (SERPs) and attract more qualified leads.
Boosted Search Engine Rankings
Search engines like Google consider social media activity when ranking websites. By creating a strong social media presence and using SEO tactics, businesses can boost their search engine rankings. Social media activity such as shares, likes, and comments signal to search engines that a website is relevant and trustworthy, leading to higher rankings.
Better Understanding of the Target Audience
Social media platforms provide valuable insights into the target audience's behavior, preferences, and interests. By analyzing social media metrics such as engagement rates and audience demographics, businesses can gain a better understanding of their target audience and create more targeted and effective content. Combining this with SEO tactics such as keyword research can help businesses create content that resonates with their audience and attracts more qualified leads.
Strategies for Combining SEO and Social Media Marketing
Combining SEO and Social Media Marketing (SMM) can be a powerful way for businesses to enhance their online presence and drive more traffic to their website. However, to achieve the full benefits of this strategy, businesses need to use the right tactics and tools. In this article, we will explore some of the strategies for combining SEO and SMM to maximize their benefits.
Optimization of Social Media Profiles
The first step in combining SEO and SMM is to optimize social media profiles for search engines. This involves using relevant keywords in profile descriptions, headers, and posts. Social media platforms such as LinkedIn, Twitter, and Facebook are already search engines themselves, so optimizing profiles for search engines can improve visibility and attract more traffic.
Use of Relevant Keywords
Using relevant keywords is an essential SEO strategy that can be applied to social media marketing. Businesses can use tools such as Google AdWords Keyword Planner to find relevant keywords for their niche and integrate them into social media content. This helps search engines to understand the content and rank it higher in search results.
Creation of High-Quality Content
Creating high-quality content is a key strategy for both SEO and SMM. Businesses should create content that is relevant, engaging, and informative to their target audience. Social media platforms offer an opportunity to share content and attract traffic to a website. By combining this with SEO tactics such as keyword optimization and link building, businesses can improve their website's visibility and attract more traffic.
Building Quality Backlinks
Backlinks are links from other websites that point to a business's website. Building quality backlinks is an important SEO strategy that can be applied to social media marketing. By creating high-quality content and sharing it on social media, businesses can attract backlinks from other websites. These backlinks signal to search engines that a website is trustworthy and relevant, leading to higher rankings in search results.
Integrating Social Media Sharing Buttons
Integrating social media sharing buttons on a website is a simple but effective way to combine SEO and SMM. These buttons allow visitors to share content on social media platforms, which can attract more traffic and improve visibility. By sharing high-quality content on social media platforms, businesses can attract more backlinks and improve their search engine rankings.
Tools for Maximizing your Digital Strategy with SEO and Social Media Marketing
Digital marketing has become a vital component of business strategy, and it is essential to stay up-to-date with the latest tools and technologies to make the most of your online presence. Two of the most critical digital marketing strategies are Search Engine Optimization (SEO) and Social Media Marketing (SMM), which when used together, can lead to substantial growth for your business. Now, we will explore the top tools for maximizing your digital strategy with SEO and SMM.
Google Analytics is one of the most widely used web analytics tools for tracking and analyzing website traffic. This tool provides valuable insights into how your website is performing and how users are interacting with your site. Google Analytics can help you understand your audience's behavior, preferences, and interests, providing valuable information to enhance your digital strategy. This tool also allows you to track conversions, set goals, and analyze the effectiveness of your marketing campaigns.
Hootsuite is a social media management tool that enables businesses to manage multiple social media accounts from one platform. With Hootsuite, you can schedule and publish content across various social media channels, monitor conversations and engage with your audience. This tool also provides analytics and reports on social media performance, allowing businesses to understand the effectiveness of their social media strategy.
SEMrush is an all-in-one digital marketing tool that offers a range of features for SEO, PPC, content marketing, and social media management. With SEMrush, businesses can conduct keyword research, track website ranking, analyze competitors, and optimize their content for search engines. This tool also provides valuable insights into social media performance, allowing businesses to measure their social media impact and identify areas for improvement.
Buffer is another social media management tool that helps businesses plan, schedule, and publish content across various social media platforms. With Buffer, businesses can create a content calendar, collaborate with team members, and analyze social media performance. This tool also provides valuable insights into audience behavior and preferences, allowing businesses to create more engaging and effective social media content.
Moz is an all-in-one SEO tool that provides a range of features for keyword research, site optimization, and link building. With Moz, businesses can track their website ranking, conduct site audits, and optimize their content for search engines. This tool also provides valuable insights into link building opportunities and competitor analysis, enabling businesses to enhance their link building strategy and stay ahead of the competition.
In a Nutshell
Social Media Marketing is not a replacement of SEO. They have their own territory and benefits. SEO is a marketing strategy you apply on your website, while Social Media Marketing boosts the performance and result using external networks (Social Media platforms).
To get the best result of your digital marketing, you can choose to apply both for your digital marketing mix. Lastly, here is a data to help you taking a decision for your digital marketing strategy.