June 20, 2020

Benefits of Property Virtual Tours: Boost Your Business

A young boy wearing a white VR headset

Virtual tours have rapidly become a game-changer in the real estate industry, providing buyers and sellers with a convenient and immersive way to experience properties remotely. It have become an essential tool especially during the pandemic. They offer a convenient and immersive way for buyers and sellers to experience properties remotely.

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As a Sydney-based company, they specialize in providing an immersive, functional, and truly innovative visual experience that will WOW your clients and potential buyers.

In this video, we'll take a closer look at how PROPVIZ is changing the game for property presentations.

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In this article, we'll explore the various benefits of virtual tours for the property business.

With the pandemic forcing people to limit their in-person interactions, virtual tours have become an indispensable tool for the property business, enabling buyers to explore properties from the comfort of their homes. But the benefits of virtual tours go beyond just convenience.

We'll also provide some tips on how to create effective virtual tours that can help your business stand out in a competitive market.

If you're a real estate agent or property business owner looking to leverage technology to enhance your services, this article is a must-read.

Increased Buyer Engagement

Virtual tours offer an interactive and eye-catching way to showcase properties. Buyers can explore each room, corner, and interior of a property, providing a more engaging and memorable experience than static images. This increased engagement leads to longer website visit times, which can improve website performance and lead to higher conversion rates.

Improved Customer Experience

Virtual tours offer an improved customer experience by providing buyers with a convenient way to view properties without the need for in-person visits. This is especially important during the pandemic when people are hesitant to attend open houses or property viewings. Virtual tours allow buyers to tour properties from the comfort of their homes, reducing the stress and hassle associated with traditional property viewings.

Cost and Time Savings

Virtual tours are also cost and time-effective. They eliminate the need for sellers to host and attend open house events, saving both time and money. Additionally, buyers can view properties remotely without the need for travel, saving them time and money.

Competitive Edge

Virtual tours give property businesses a competitive edge by making their listings stand out. They provide a unique and memorable experience for buyers, helping sellers to differentiate themselves from their competitors. Virtual tours also offer a level of credibility and trust that traditional listings may not provide, as buyers can see the property for themselves and gain a better understanding of its layout and features.

Increased Sales Rate

Virtual tours have been shown to increase the sales rate of properties. Buyers are more likely to purchase or work with a property business that offers virtual tours, as they provide a convenient and engaging way to view properties. Virtual tours also allow sellers to highlight key features and amenities of a property, helping to entice buyers and close more deals.

Tips for Creating Effective Virtual Tours

To create effective virtual tours, it's important to consider the following tips:

  • Use high-quality images and videos to showcase the property
  • Provide clear and accurate property descriptions and details
  • Offer interactive features, such as hotspots or clickable icons, to provide additional information about the property
  • Consider using virtual staging to showcase the potential of the property
  • Use professional equipment and software to ensure high-quality virtual tours

In short, Virtual Tour is the most convenient way of viewing a home where the homebuyer can tour a property from their computer, smartphone, tablet, or VR headset from the comfort of their couch. With it, you can show off the property in its very best condition.

Moreover, you can highlight its key features to entice people into buying.


Virtual tours offer numerous benefits for the property business, including increased buyer engagement, improved customer experience, cost and time savings, competitive edge, and increased sales rates.

By following the tips above, property businesses can create effective virtual tours that stand out in a competitive market and help to close more deals.