Cushman & Wakefield’s APAC Leadership conference activation, the evolution of our VIVID 2019 Tumbalong Lights “See What I See” activation.
This event activation invites all attendees, who are C&W APAC leaders to create their own Digby Webster’s artwork.
Digby is a widely exhibited, Sydney-based visual artist, his canvases burst with vibrant colours whether they are abstracts, portraits or landscapes. Digby’s perception of the world around him is fascinating. See What I See is an interactive installation that gives visitors a chance to experience the way Digby sees us. Stand in front of the frame and see yourself mirrored through advanced facial recognition technology that interprets your features and expressions into a morphing vision of colour and light that is uniquely Digby in style.
The brief was to create an event activation where all the event attendees can participate and create a talking point. We have to reuse the "See What I See" activation we've done with Digby Webster, as he is also involved in creating the event take away, Digby's artwork printed laptop bag. Our solution was to create a smaller version of the activation, using the same tech and setup, where we would capture each artwork created to be matched with the participant's profile picture on a larger screen.